NEW YORK (TheWrap.com) – Disney-ABC is expanding on plans to designate Monday a “Day of Giving” that will fill ABC’s schedule from morning until late night with calls to donate to Hurricane Sandy victims.
Disney has announced a $ 2 million donation to hurricane relief, and from “Good Morning America” until “Jimmy Kimmel Live!” on Monday, every ABC show will urge viewers to help.
ABC said Friday that ABC Family, SOAPnet, Radio Disney, “General Hospital,” “Who Wants To Be A Millionaire” and the Disney Stores will all get into the giving spirit.
ABC Family and SOAPnet will show “Day of Giving” PSAs on air, on their websites and through social media. Radio Disney will feature similar messages on the air and on Facebook. “General Hospital” stars have recorded PSAs that will air during the show and throughout network programming, and “Who Wants a Millionaire” will also include messages and PSAs.
The Disney Store and DisneyStore.com, meanwhile, will spread the word with in-store PSAs, social marketing efforts, emails and messages on the DisneyStore.com home page.
“The response to Monday’s ‘Day of Giving’ has been nothing short of amazing, and I’m thrilled that ABC Family, SOAPnet, Radio Disney, ‘General Hospital,’ ‘Who Wants To Be A Millionaire’ and the Disney Stores across the nation have joined the cause,” said Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC Television Group. “We are going to do everything possible to encourage our viewers and customers to help those who are dealing with Sandy’s devastation.”
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Disney-ABC Adds to Sandy “Day of Giving”
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